Effective Date: 29.04.2025

This Privacy Policy explains how ALIGNED WE THRIVE LTD, trading as Genius Positioning ("we", "us", or "our"), collects, uses, and protects your information when you visit our website https://www.geniuspositioning.com, or otherwise interact with us.

1. Who We Are
Company Name: ALIGNED WE THRIVE LTD
Trading As: Genius Positioning
Registered in: United Kingdom
Contact Email: david@geniuspositioning.com
We take your privacy seriously and are committed to handling your personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR).

2. What Data We Collect
We may collect the following types of personal data:
Name and Contact Details: When you fill out a form, sign up to a waitlist, download a resource, or contact us directly.
Business Information: If you apply for a consultation or sign up for a program.
Marketing and Analytics Data: Collected via cookies, tracking pixels, or third-party tools (e.g. Google Analytics 4, Meta Pixel).


3. How We Use Your Data
We may use your data for the following purposes:
To provide you with requested content or services (e.g., lead magnets, masterclasses, newsletters).
To respond to your enquiries or support requests.
For internal marketing, segmentation, and customer insight purposes.
To improve website functionality and user experience.
To run marketing campaigns, retargeting ads, and measure effectiveness (e.g., via Facebook Ads and GA4).
To comply with legal or regulatory requirements.

4. Legal Basis for Processing
We process your personal data under the following legal bases:
Consent (when you opt in to receive marketing or download a resource).
Contractual necessity (e.g., when we deliver services you've paid for).
Legitimate interests (e.g., for improving website usability or running targeted advertising).
Legal obligation (e.g., if we're required to share data with regulators).

5. How We Store and Protect Your Data
We implement appropriate technical and organisational measures to protect your personal information. We use secure data storage, encrypted communications (SSL), and restrict access to your data.We retain data only as long as necessary to fulfil the purposes above, or as required by law.

6. Sharing Your Data
We do not sell your personal data. We may share it with trusted service providers who help us run the business, such as:
Email marketing platforms (e.g., ConvertKit)
Analytics tools (e.g., Google Analytics 4)
Advertising platforms (e.g., Facebook Ads/Meta Pixel)
These third parties are obligated to protect your data in accordance with UK GDPR.

7. Your Rights
Under UK GDPR, you have rights to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Object to processing for direct marketing
Withdraw consent at any time

To exercise these rights, contact: david@geniuspositioning.com

8. Third-Party Links
Our site may contain links to third-party websites. We are not responsible for the privacy practices of these other sites.

9. Updates to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date.