Simple positioning that sets your genius apart.

Helping creative entrepreneurs make their work clear, so the right people intuitively understand its value and choose them with confidence.

Work with David
THE DIAGNOSIS

Do you have a positioning problem?

People see your content but don’t really get how you can help them.

People get what you do, but not why they should pick you over any alternatives.

People don't understand the true value of your service.

You keep attracting people who are not a good fit for you.

Your offers are strong individually, but they don’t make sense together, diluting your brand.

You’ve evolved personally & professionally, but your message is stuck in the past.

THE GUIDE

Hi, I'm David

I'm a positioning guide and I help creative entrepreneurs focus their brand around what makes them brilliant.

With a decade of experience across hundreds of businesses, I combine strategic thinking with intuitive insight. My work helps you own your genius, refine your positioning, and build a marketing system that suits your energy.

More about David
THE SOLUTION

Join the 4-week Genius Positioning™ Accelerator to position your brand as the leader in your space.

Stage 1

Uncover your genius

I help you identify your unique strengths (with Human Design) and how they translate into value your clients instantly get. We deepdive into your energetic blueprint, your lived experience, and your proven wins to clarify your genius.

Stage 2

Position your genius

We define each of the 5 Positioning Pillars for your brand and then craft a positioning statement so dialled in, it pre-sells your work before they enquire.

Stage 3

Build your brand world

Content pillars don't build cult-like followings. I help you design a brand world that reflects your ethos, your soul message, and the values that hold your tribe together. This is your best insurance against the tidal wave of AI content we're experiencing.

Stage 4

Simplify your marketing

I help you architect a lean marketing system around your energy (not someone else’s way of working), so you grow sustainably, with a clear plan.

positioning faqs

Is this just brand messaging?

No, messaging is a byproduct of the deeper work we do. This is about repositioning your entire business around what makes you brilliant. That includes offers, audience, visibility, marketing rhythm, and brand presence.

I’ve already done client avatar work and chose a niche. How is this different?

Most client avatar work is market-first: it’s about fitting into a niche, just to find yourself blending in with everyone else in there.

This is genius-first: we uncover what makes you irreplaceable before we map how it meets the market. It's designed to leverage what's impossible to be replicated you and map that to clear value for your clients.

How do I know if I’m ready for this?

This is for you if you’ve already got traction: a proven offer, paying clients, and experience in your field. You’re not trying to start a business, you’re evolving one. You’re ready for this if you feel like you’ve grow n as a person and/or in what you want to offer in your business, and your current brand doesn't fully align with you anymore.

Or it could be that you're completely done with attracting the wrong clients who don't value your work, ask for things that are outside of your scope, or are not on your vibe (clashing values & worldviews). This level of frustration is not something you need to tolerate, you can bring in completely different clients by positioning your brand right.

Do I need to understand Human Design to benefit from this?

Not at all. I will meet you where you are, whether you’ve never heard of it, or are already familiar. You just need to know your birth time and place.

Can I just use ChatGPT to fix my positioning?

You definitely can, but you’ll get something that’s quite generic, defeating the purpose. While I do offer a ChatGPT tool inside the Accelerator, it has been loaded with my IP, and trained on my process. Even though that speeds some things up, expert human guidance is needed to bring your unique positioning to life.

Do you offer payment plans?

Yes, there are payment plans for both the Accelerator and the 12-month Consulting programs.

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